Microsoft has made significant investments in artificial intelligence (AI) in recent years and is now exploring ways to capitalize on them. This has led to plans to revise the pricing structure of Microsoft 365, with the aim of introducing new bundles that integrate AI features, such as the Copilot assistant.
Microsoft’s focus on bundles
Microsoft is known for its preference for bundling strategies, where products and services are combined into comprehensive packages. While they claim that this helps deliver more value to customers, it is important to note that this is also a strategic move to generate more profit. By offering multiple features in one package, customers may potentially save costs and have a more streamlined experience, but it is essential to recognize that this is also beneficial for Microsoft itself. Therefore, conducting thorough research into whether these bundles indeed offer financial advantages, or if there may be alternative suites available with, for example, add-on licenses that better suit the organization’s needs, is crucial.
The power of AI in Microsoft 365
The plans for the new bundles with AI features are a logical step in Microsoft’s pursuit of innovation and growth. With the addition of AI tools such as Copilot, users can benefit from enhanced productivity and more efficient workflows. Copilot, already available as an optional add-on for Microsoft 365, offers advanced assistant features that save time and simplify daily tasks.
What can we expect after summer?
This summer, Microsoft’s management will discuss plans to compile the new bundles. The expectation is that the final decisions will be made in September, just in time for the busy autumn period, when the demand for software and business solutions traditionally increases.
The introduction of these new bundles is likely to lead to:
- A new Microsoft 365 subscription: An expanded version of Microsoft 365 that includes standard AI features, allowing users to not manage separate licenses for Copilot.
- Increased productivity: The integration of AI features into the standard Microsoft 365 packages is expected to improve team efficiency through automated assistance and smart workflows.
- Simple user experience: By including AI directly in the standard bundles, Microsoft aims to create a seamless user experience that requires less management of individual software licenses.
Why these changes?
The driving force behind these changes is Microsoft’s desire to achieve a solid return on its AI investments. The company has invested billions of dollars in AI technologies and infrastructure, such as advanced AI chips and data center expansion. The integration of AI into Microsoft 365 through new bundles is a strategic move to recoup these costs while also providing value to users.
With the rise of generative AI and Microsoft’s early involvement in OpenAI, the company has gained a strong position in the AI market. This new bundle offering is a natural next step to translate this technological advantage into practical benefits for Microsoft 365 users.
BeSharp Experts: Your partner in Microsoft licenses
When these changes come into effect, navigating through the new Microsoft 365 bundles and AI features may seem overwhelming. For independent advice and support during negotiations over Microsoft contracts, you can turn to BeSharp Experts. Our team can help you understand the best options for your organization and provide expert advice to ensure that you get the most value out of your Microsoft investments.